Since 1830, the year of its foundation, the Antonino De Simone firm has highly specialized in the workmanship of coral. The raw material is bought in its rough state and then shaped and worked in our factory for export all over the world as a semi-finished product or as a finished jewel, as an authentic Made in Italy product, which fully represents the “Italian beautiful and well made”.
Since 1830 in the De Simone family, the secrets of the world of coral and also the name have been handed down from father to son. On June 8th 2011, the Company was awarded by Unioncamere in Rome among the 150 historic companies in Italy which, due to their over a hundred-year history, represent a guarantee of development and success. This important recognition rewards the tenacity and ability of a whole family that for 6 generations and almost two centuries has managed to pass down from father to son the passion for this ancient art that has made Torre del Greco famous world-wide.
Coral craftsman who dedicated his life to coral and handed down the secrets of processing to his son, as he had learned it from his father and his ancestors.
Coral craftsman, he led the company with experience and passion, even during the most difficult years of our country.
Antonino De Simone, in his role as an important entrepreneur and President of the Banca di Credito Popolare di Torre del Greco, was a farsighted promoter of the coral culture in his city, with the organization of the series of biennial exhibitions: "Le vie del coral ”and“ Mirabilia Coralii ”.
On June 8, 2011, during the 133rd Unioncamere Assembly, the company was awarded among the 150 historic companies in Italy which for their over a hundred years longevity represent a guarantee of development and success.
Gioia De Simone
Since 2010, after the death of Antonino De Simone, the Company has been led by Gioia De Simone, together with Michele Palomba. The firm currently employs 25 staff, all of them skilled workers, some of whom have been with the firm for over 40 years, working in a respectful, positive and enjoyable environmentwhere they know they are appreciated.
The Company combines the traditional production of semi-finished coral products for wholesale customers with a wide range of finished jewels under the Antonino De Simone brand, which expands the range of gems, alongside coral also turquoise, pearls, lapis lazuli, chrysoprase, diamonds.
Enza De Simone, sister of Antonino, dean of coral processing
Aware of being the repository of a unique tradition, our social mission consists in the ongoing commitment of spreading the history of coral, its fascinating traditions and uses by offering free, guided tours, on working days, to our factory, giving the visitors the opportunity to admire in a single context: our laboratory, the private museum and the showroom, for retail.
