registered among the 150 companies
of the National Historic Archive
The Antonino De Simone firm was established in 1830.
In 1805 a Frenchman, Paolo Bartolomeo Martin, from Marseilles but of Genoese origin, founded the first coral working factory in Torre del Greco.
The town has been famous since 1400 for coral fishing and from its harbour, lots of coral fishing boats used to sail to the richest banks in Corsica, Sardinia, Sicily, Tunisia and Algeria.
The history of the Antonino De Simone firm runs through the centuries alongside that coral workmanship since the business was founded in 1830 and has been passed from father to son in unbroken tradition for more than 180 years!
Since 1830 the secrets of the world of coral have been handed down from father to son for more than 180 years; the business became a private limited company in 1998,and after Dr. Antonino De Simone's death, is run by his daughter Dr. Gioia De Simone and her cousin Mr.Michele Palomba.
The firm currently employs 25 staff, all of them skilled workers, some of whom have been
with the firm for over 40 years, working in a respectful, positive and enjoyable environment
where they know they are appreciated.
This is more than a mere detail as customers worldwide soon become aware of the pleasant atmosphere as our workers pose for their photos.
A permanent workforce is a relatively recent development; before the 1950’s, different factories would hire in teams of skilled workers on a temporary basis.
Though the introduction of new machinery has improved and increased coral workmanship, this is a mainly manual activity and one in which environmental issues are of the utmost importance.
Our methods mean that no dangerous gasses or toxic waste are emitted and the marine ecosystem is viewed with the utmost respect. Coral fishing in the Mediterranean Sea is strictly controlled and is only carried out by a small number of expert divers who harvest only the biggest branches.
The Antonino De Simone firm is highly specialized in the workmanship of coral. The raw material is bought in its rough state and then shaped and worked in our factory for export all over the world.
Our frequent contacts with the international markets have also increased our knowledge of precious stones and these are now increasingly sought after on the home market;
we offer a huge range of products, including turquoise, pearls, lapis and chrysoprase.